Fund Managers and Marketers, What Our New Social Database Means To You

The release of Hedge Connection’s new social database gives hedge fund managers and their marketers ways to connect with investors like never before.
On the database side of the site, each fund profile now has a Follow button (much like you can Follow a company on LinkedIn) and a Followers area. When an investor clicks the [...]

Keeping Your Website Secure and Your (Investors’) Data Safe

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers.
Prompted by questions from some of our hedge fund manager clients regarding the recent headlines about data security [...]

CEO Lisa Vioni Contributes to Opalesque Article on Hedge Fund Marketing

Opalesque Exclusive: For hedge funds, longer due diligence periods can mean marketing through up and down performance cycles
From Kirsten Bischoff, Opalesque New York: As the asset raising environment begins to ease, investors that are evaluating hedge fund managers for allocations have begun to place a much higher value on the quality of a manager’s business [...]

Invitation to Fund Managers to Claim their Morningstar Powered Account

We have recently integrated Hedge Connection with the Morningstar hedge fund database, bringing thousands of additional funds to the platform. This new relationship brings a host of benefits to fund managers, starting with the increased exposure to our own qualified investor base.  Hedge Connection is also offering marketing packages where Morningstar ratings and rankings can [...]

Your Story: Pitch by Examples

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers.

Your storyline needs a pitch with real examples. Whether you are a fund manager or a service provider, [...]

The Spectrum of Hedge Fund Investors And A Roadmap To Effective Marketing

Industry experts and guest contributors Ron Suber, John Quartararo and Patrick McCurdy – all from Merlin Securities – discuss the many types of hedge fund investors, from individuals to the largest institutions. Importantly, they also discuss which types of funds should target which investors, and when.
Running a hedge fund has never been harder. Established managers [...]

Marketing vs. Legal/Compliance: Developing an Alternative Investment Website

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with a piece on balancing marketing needs and compliance requirements in relation to creating an alternative investment website.

Most successful managers of alternative investments know that frequent communication [...]

Hedge Connection’s Upcoming Virtual Event

Hedge Connection has partnered with PrecisionIR Group to bring to the alternative investment industry the Global Hedge Fund Forum – A Virtual Symposium of Leading Hedge Funds and Investors.
This online event offers qualified investors a unique opportunity to research investment opportunities, connect with hedge fund managers and interact with fellow investors within the powerful Leebug [...]

Always Be Marketing: February 2010 Edition

In this month’s post I continue to cover the allocations to the larger funds (be patient smaller funds, your time is coming) and the infrastructure characteristics investors look for in funds that attract the biggest/best alternative investors. I also touch on how larger funds have recently put more emphasis on their marketing/investor relations departments. If [...]

Hedge Connection to participate in HedgeWorld Webinar “Emerging Manager Fund Raising”

Join Andrew Saunders from Hedge Connection and representatives from Armored Wolf, Hovan Capital Management, Hadelrock Capital Management and Schulte Roth on Wednesday December 15, 2009 for a 90 minute webinar on the issues Emerging Managers face raising capital in 2010.