Using Email Effectively to Enhance Investor Relations

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers.
Personal relationships with eye-to-eye contact may be considered so important to building trust that our clients often dismiss [...]

Keeping Your Website Secure and Your (Investors’) Data Safe

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers.
Prompted by questions from some of our hedge fund manager clients regarding the recent headlines about data security [...]

Your Story: Pitch by Examples

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with marketing advice for hedge fund managers and service providers.

Your storyline needs a pitch with real examples. Whether you are a fund manager or a service provider, [...]

Marketing vs. Legal/Compliance: Developing an Alternative Investment Website

Guest Post: Holly Singer, President of HS Marketing, a firm dedicated to helping firms in the alternative investment community achieve lasting impressions, contributes with to The Final Meeting with a piece on balancing marketing needs and compliance requirements in relation to creating an alternative investment website.

Most successful managers of alternative investments know that frequent communication [...]