We have recently integrated Hedge Connection with the Morningstar hedge fund database, bringing thousands of additional funds to the platform. This new relationship brings a host of benefits to fund managers, starting with the increased exposure to our own qualified investor base.  Hedge Connection is also offering marketing packages where Morningstar ratings and rankings can [...]

Filed under: Hedge Fund Marketing, Morningstar by Lisa
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In this month’s post I continue to cover the allocations to the larger funds (be patient smaller funds, your time is coming) and the infrastructure characteristics investors look for in funds that attract the biggest/best alternative investors. I also touch on how larger funds have recently put more emphasis on their marketing/investor relations departments. If [...]

Filed under: Always Be Marketing, Hedge Fund Marketing, Michael Lucia, Press by Rob Arthurs
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A marketing challenge for all hedge fund marketers  is how to benchmark performance of a hedge fund strategy.
 
We have all seen strategies that are allegedly non-correlated benchmark against the S&P or Russell 2k, the Barcleh AG (hat tip to Dealbreaker.com), however, how useful is this?
 
There are hedge fund indices out there, but these cover big [...]

Filed under: Uncategorized by Lisa
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